FOUNDERVILLE BUSINESS CENTER
Marketing & Sales
How to find customers, build a local reputation, and keep people coming back. Covers everything from your Google Business Profile and social media presence to running a sales conversation and earning repeat business.
ALL MODULES
Module 01
Marketing basics for small businesses
What marketing actually is, why most small business owners overthink it, and where to put your energy first.
Module 05
Social media for local businesses
Which platforms matter, what to post, how often, and how to turn followers into customers — without burning out.
Module 08
Online advertising basics
When paid ads make sense, how Google and Facebook ads work, and how to set a budget you won't regret.
Module 04
Local SEO basics
How customers find you through search before they visit. Citations, keywords, and ranking in your own neighborhood.
Module 07
Content marketing & blogging
How publishing useful content builds trust, drives search traffic, and establishes you as the local expert.
Module 07
Customer retention & repeat business
Keeping the customers you earn. Loyalty programs, follow-up systems, referrals, and the math of lifetime value.
Module 02
Building your brand identity
Name, logo, colors, and voice — how to create a consistent look and feel that customers recognize and trust.
Module 03
Google Business Profile
Your single highest-ROI marketing tool. Setup, photos, reviews, posts, and the settings most businesses miss.
Module 06
Email marketing
How to build a list, what to send, and why email consistently outperforms social media for repeat business.
Module 09
Running a sales conversation
How to talk about what you do, handle objections, and close without feeling pushy — especially for service businesses.
Suggested Learning Paths
Get found and get started
The fastest route to being visible online for a brand new business. No budget required.
Modules 01 →03 → 04 → 05
Build a complete marketing system
The full sequence for a business ready to invest in sustainable long-term growth.
Modules 01 → 02 → 03 → 05 → 06 → 10
Get better at selling
For service businesses and consultants who need to close more conversations into actual clients.
Modules 01 → 02 → 09 → 10
NOT SURE WHERE TO START?
Most businesses should start with Module 03 — Google Business Profile is free, takes a few hours, and drives real customers immediately.